Political Campaign Advertising in Sioux Falls, on the Street

Why a truck fits a campaign

Campaigns need name recognition, and they need it across a whole community in a short window. A yard sign reaches one street. A truck with three LED screens shows up in traffic, where people from every neighborhood drive.

Sioux Falls has limited traditional billboard options because of local zoning rules, so a truck is another way to put a large outdoor message in front of drivers.

The screens show graphics and video, and the message is easy to switch. That matters in a campaign, where the ask changes from meet the candidate to come to the event to vote today. The truck also has a DJ sound system with a microphone and speakers for rallies and community events.

How to run it: steady presence, then targeted blocks

• Name recognition: a package on the shared daytime route repeats your ad between 41st Street and 57th Street, from Minnesota Avenue to Western Avenue. Starter shows about once every 4 minutes, Essentials about once every 2 minutes and VIP Prime about once every 1 minute.
• Targeted days: Exclusive Use puts only your ads on the truck, in the area you choose, in 4-hour or 8-hour blocks. Use it for a district, a community event, a rally or the final days before the vote.

Plan backward from election day. Book the dates that matter most first, then fill in the weeks before. If your race covers more than one part of town, look at our service area page and tell us which areas you need.

What to put on the screen, including the disclaimer

Keep it to a name, the office or ballot question, and one short line. A driver has a few seconds. Use large type and strong contrast, and use the same colors as your signs and mail so everything looks like one campaign.

Leave room for the disclaimer. Campaigns are responsible for following South Dakota and federal disclaimer (paid for by) rules. We do not give legal advice. Check with the South Dakota Secretary of State or your counsel, and send us artwork that already includes the approved wording.

You can prepare several versions ahead of time, such as an introduction, an event invitation and a reminder to vote, then switch between them as the campaign moves. Our ad design guide is a good place to start.

How to get started

Reach out early in your campaign calendar. Tell us the election date, the area you need to cover and whether you want steady route time, targeted blocks or both.

Campaign pricing is by quote, with no hidden fees. Rates depend on the type of vehicle, the campaign length, the location and the billboard size. Rented trucks are usually charged by the hour, and you can rent for a single day, a week or longer. A campaign can start with one day and add more.

Our sales team gives you the file specs. Have your treasurer or counsel approve the artwork before it reaches us. Then book a call or contact us.