Grand Opening Advertising in Sioux Falls, on Wheels

Why a truck fits a grand opening

An opening has a deadline. Your sign may be new, your online listings may be thin and nobody drives past out of habit yet. You need attention in a specific part of town in a specific week.

Grand openings are one of the popular uses for our Exclusive Use option. Only your ads run on the truck, and it works the area you choose instead of a fixed route. The three screens face both sides of the street and the traffic behind.

It also suits a second location or a re-opening after a remodel or a move. The people who already know you need to hear what changed. The people near the new address need to hear that you exist.

How to run it: tease, open, follow up

A simple opening plan has three steps.

• Tease: before opening day, a Starter, Essentials or VIP Prime package on the shared daytime route shows a coming soon message in a zone that includes The Empire Mall and Lake Lorraine.
• Open: on opening day or opening weekend, book Exclusive Use in 4-hour or 8-hour blocks and keep the truck on the streets around your new address.
• Follow up: after opening week, go back to a route package with a now open message so the news keeps spreading.

Pick block times that match your day. A coffee shop may want the morning. A retail store may want late morning through the afternoon. Eight hours is the standard day, and more hours are available. If you are moving, think about covering the old neighborhood as well as the new one.

What to put on the screen

New businesses try to say everything. On a truck, say four things: who you are, what you sell, where you are and when you open.

• Use a cross street or a landmark people know, not only a street number.
• Show your storefront or sign so people recognize it when they drive past.
• Give one reason to come in during opening week.

Exclusive Use lets you run multiple creatives to tell a story, so you can rotate a product shot, the address and the opening date. If the date slips, an LED ad is easy to change. VIP Prime on the shared route also includes a 30-45 second professional commercial video and QR code integration, listed on our VIP perks page.

How to get started before opening day

Contact us as soon as you have an opening date, even a soft one. Artwork takes time, and you have enough on your list already.

Have these ready: your address, your opening date and hours, your logo and a few photos. Our sales team gives you the aspect ratios, file type and other specs. If you need the ad built, designers are available. Designing ads for both sides and the rear screen usually costs $395 to $695.

Campaign pricing is by quote, with no hidden fees, and you can rent for a single day, a week or longer. Get the pricing guide, book a call, or email info@mobilebillboardsf.com.