Restaurant Advertising in Sioux Falls on an LED Truck
People decide where to eat close to mealtime, often while they are already in the car. An LED billboard truck puts your food, your special or your hiring ad on the road in front of them. It works for restaurants, bars, coffee shops and food trucks.
Why a truck fits restaurants and bars
Food is a visual sale. A plate on an LED screen says more than a line of text, and the truck's screens show photos, GIFs and video.
Location matters too. Our shared daytime route runs through a zone with major shopping centers like The Empire Mall and Lake Lorraine. People there are out of the house running errands, and a meal is often part of the trip.
Restaurants also change what they say all the time: a new menu, a seasonal drink, a band on Friday, a need for line cooks. Ads can be changed during a campaign, and with LED trucks it is easy to switch messages or images. You are not stuck with one printed sign.
How to run it: packages for every day, blocks for big days
For steady visibility, pick a package on the shared daytime route:
- Starter: your ad shows about once every 4 minutes.
- Essentials: about once every 2 minutes.
- VIP Prime: about once every 1 minute, with extras listed on the VIP perks page.
For a big day, use Exclusive Use. Only your ads show, in the area you choose, in 4-hour or 8-hour blocks. A 4-hour block can cover the run-up to lunch or dinner near your location. Bars and venues can use it on an event night. Food trucks can use it to send people to today's spot, whether that is downtown Sioux Falls or a festival.
Think about timing. An ad for lunch belongs on the road before lunch.
What to put on the screen
One dish, one line, one location. That is a restaurant ad.
- Lead with your best-looking item, shot close and well lit.
- Add your name and a cross street or landmark, such as on Phillips Avenue or near 41st Street.
- Use one offer or one reason to come now: a lunch special, a new menu, live music, a patio.
- For hiring, say the jobs and how to apply in a few words.
Skip the full menu and skip small type. Short video works when the food moves, such as a pour, a pull of cheese or a scoop. If you serve alcohol, keep drink ads in line with the rules that apply to your license. Our ad design guide is the next thing to read.
How to get started
Tell us what you want to fill: lunch, weeknights, an opening, an event or your open shifts. That tells us whether a route package, Exclusive Use blocks or both make sense.
Bring your logo and your best food photos. Our sales team gives you the specs, and designers are available to create the artwork. Designing ads for both sides and the rear screen usually costs $395 to $695.
Campaign pricing is by quote, with no hidden fees. You can rent for a single day, a week or longer. Get the pricing guide or book a call. Office hours are Monday to Friday, 8:00 AM to 5:00 PM, at +1-605-521-6542.
Ways to use the truck
Lunch special loop
Show one lunch item and your cross street on the shared route, where shoppers are deciding where to eat.
New menu launch
Run a short series of dish photos on Exclusive Use the week your new menu starts.
Food truck location
Use the screens to tell people where your food truck is parked today and how late you serve.
Live music night
Promote a band, trivia or a watch party with the day, the time and your name.
Now hiring message
Swap in a hiring ad listing the jobs you need filled and one easy way to apply.
Patio season opener
Announce that the patio is open with one photo and a seasonal drink or dish.
Our Comprehensive Service Packages
Pick a package to see how often your ad plays.
Starter Package
- Ad displays approximately once every 4 minutes
- Approximately 563 ad displays per week
- 75 minutes display time per week
Essentials Package
- Ad displays approximately once every 2 minutes
- Approximately 1,125 ad displays per week
- 150 minutes display time per week
VIP Prime Package
- Ad displays approximately once every 1 minute
- Approximately 2,250 ad displays per week
- 300 minutes display time per week
That’s about 9,000 ad displays and 20 hours on screen.
Simple math from the weekly package numbers above. Actual counts vary.
Check out our pricing guide and choose the best package!
Restaurants: common questions
Which package fits a restaurant?
Can I change my special during the campaign?
Does it work for a food truck that moves around?
Can I use it to hire staff?
More answers in the full FAQ.
Who else we work with
Check Out Our Mobile Billboard Trucks!
Call Mobile Billboard SF today! We’ll chat about your ideas and how much it costs. Let’s turn your message into a moving masterpiece!
