How Much Does Mobile Billboard Advertising Cost in Sioux Falls?

By Mobile Billboard SF · · 6 min read

Mobile billboard advertising in Sioux Falls is priced by quote. A campaign usually ranges from $800 to $3,000 per truck for a static image and $1,200 to $3,600 per truck for a digital LED truck.

Those ranges are wide for a reason. What you pay depends on the type of truck, how long you run, where it drives and the size of the billboard. This guide walks through each piece so you can build a budget before you call. At Mobile Billboard SF there are no hidden fees. You see the full number in your quote before you commit to anything.

The Published Price Ranges

Here is what we publish, in plain terms.

  • Static image truck: a campaign usually ranges from $800 to $3,000 per truck.
  • Digital LED truck: a campaign usually ranges from $1,200 to $3,600 per truck.
  • Ad design: designing ads for both sides and the rear screen usually costs $395 to $695.

Rented trucks are usually charged by the hour. Eight hours is the standard day, and more hours are available. You can rent for a single day, a week, or longer.

Treat these as typical ranges, not a menu. Your quote is built around your campaign.

What Drives the Price

Four things set your rate: the type of vehicle, the campaign length, the location and the billboard size.

Type of vehicle

LED costs more than vinyl. An LED billboard truck has three screens, one on the driver side, one on the passenger side and one on the rear. The screens can show graphics, video and live streams. A static truck carries a printed vinyl ad, so it shows one message for the whole run.

If your message will not change, a static truck can be a sensible choice. If you want video, several messages, or the freedom to swap ads during the campaign, LED is the better fit. Our guide to how mobile billboards work covers the difference in more detail.

Campaign length

More hours on the road means a bigger total. A single day is the smallest commitment. A week or a longer run costs more overall and gives people more chances to see your name. Length is the factor you control most, so decide it early.

Location

Where the truck drives is part of the quote. Tell us where your customers are, whether that is near The Empire Mall, in downtown Sioux Falls or in one specific neighborhood, and we will quote the option that fits.

Billboard size

Size affects the rate too. When you request your quote, ask which sizes are available and which one suits your message.

Shared Route Packages

The shared route is the everyday option. Your ad rotates on the LED screens with ads from other advertisers while the truck drives a set zone.

That zone runs from 41st Street to 57th Street and from Minnesota Avenue to Western Avenue. It includes major shopping centers like The Empire Mall and Lake Lorraine. The truck runs 40 hours per week on this route, which adds up to about 180,000 to 230,000 impressions per week. You can see the details on our truck route page.

There are three packages. The difference is how often your ad appears.

  • Starter: your ad shows about once every 4 minutes. That is about 563 displays and 75 minutes of display time per week.
  • Essentials: your ad shows about once every 2 minutes. That is about 1,125 displays and 150 minutes per week.
  • VIP Prime: your ad shows about once every 1 minute. That is about 2,250 displays and 300 minutes per week.

VIP Prime also comes with extras, including a 30-45 second professional commercial video, monthly graphic designs and QR code integration. The full list is on the VIP perks page.

A shared package makes sense when you want steady, repeated visibility in a busy shopping area and you do not need the whole truck to yourself.

Exclusive Use Blocks

Exclusive Use is the other way to buy. Only your ads appear on the truck, and it drives the area you choose. You are not limited to the shared route.

Exclusive Use is booked in 4-hour and 8-hour blocks. You can run multiple creatives in one block to tell a story, such as a teaser, an offer and a reminder of your address.

Popular uses include grand openings, special events, product launches, seasonal promotions and brand awareness campaigns. If you have one important day and one important place, this is usually the right tool. A 4-hour block can cover a lunch rush or an evening event. An 8-hour block covers the standard day.

Planning around a specific date? Our event advertising page has more on using the truck that way.

What Ad Design Costs

Design is its own line in the budget. Designing ads for both sides and the rear screen usually costs $395 to $695.

You have two paths. Our designers can create the artwork for you. Or you can bring your own, and our sales team will give you the aspect ratios, file type and other specs so your files fit the screens the first time.

Either way, keep it simple, because a moving sign is read in seconds. Our ad design guide has practical tips.

When you get your quote, ask whether design is included or listed separately. That way you can compare totals fairly.

How to Budget: A Short Test or a Longer Run

Start with your goal, not the price.

A short test

A single day or a single week works when your message has a date attached. Think of a sale, an opening, a hiring event or a booth at the Sioux Empire Fair. You spend a set amount and you learn how the truck fits your business before you plan anything bigger.

A longer run

A longer run suits a goal like name recognition. Most people need to see a new name more than once before it sticks. Seeing it again on the streets they drive every day is what makes it familiar.

With an LED truck, a longer run does not mean one stale ad. Ads can be changed during a campaign, so you can rotate messages by season or by promotion.

Questions to Ask Before You Book

These questions work for any quote you get.

  • Is this quote for a static truck or an LED truck?
  • How many hours are included, and what do extra hours cost?
  • Where will the truck drive, and can I choose the area?
  • Will my ad share the screens with other advertisers, or is it only mine?
  • How often will my ad show?
  • Is design included? If not, what will it cost?
  • What file specs do you need, and by when?
  • Can I change my ad during the campaign?
  • Is everything in this quote, with no extra fees later?

Clear answers matter more than the lowest number. You are comparing what you get, not only what you pay. Our FAQ page covers more common questions.

How to Get a Quote

The fastest way to a real number is to tell us four things: what you are promoting, when you want to run, where your customers are, and whether you already have artwork. With that, we can quote a plan that fits instead of a guess.

You can book a call at a time that works for you, or download our pricing first and come with questions. You can also call 605-521-6542 during office hours, Monday to Friday, 8:00 AM to 5:00 PM. Pricing is by quote, with no hidden fees.

Quick answers

How much does a mobile billboard campaign cost in Sioux Falls?
Pricing is by quote. A campaign usually ranges from $800 to $3,000 per truck for a static image and $1,200 to $3,600 per truck for a digital LED truck.
How much does ad design cost?
Designing ads for both sides and the rear screen usually costs $395 to $695. Our designers can create the artwork, or you can supply your own using the specs from our sales team.
What affects the price of a billboard truck?
Rates depend on the type of vehicle (LED costs more than vinyl), the campaign length, the location and the billboard size. There are no hidden fees.
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Mobile billboard truck with LED screens, side view