Event Advertising in Sioux Falls on an LED Billboard Truck

Why a billboard truck fits events in Sioux Falls

Events move fast. You have a few weeks to tell people about it and a few hours when everyone is in one place. A fixed sign cannot follow that crowd. A truck can.

Our LED trucks have three screens, on the driver side, the passenger side and the rear, so people see your message from the sidewalk, the next lane and the car behind. The screens show graphics, video and live streams. The truck also carries a DJ sound system with a microphone and speakers, which helps when your event needs announcements or music.

Sioux Falls has limited traditional billboard options because of local zoning rules. A truck gives a festival, parade, concert or tournament a large outdoor ad for the days you need it.

How to run it: before the event and on the day

An event campaign can have two parts.

• Before the event: a package on our shared daytime route puts your event in front of shoppers and commuters between 41st Street and 57th Street, from Minnesota Avenue to Western Avenue, including The Empire Mall and Lake Lorraine.
• On the day: Exclusive Use puts only your ads on the truck, in the area you choose. It is booked in 4-hour and 8-hour blocks, so you can cover the hours when people are arriving.

Organizers can use both. Sponsors and vendors may need only the event-day block. Tell us where the event is, whether that is downtown Sioux Falls, Falls Park or the Sioux Empire Fair, and we will plan the area with you. Where a truck can drive or stop depends on the venue and the event rules, so sort that out with the organizer early.

What to put on the screen

People read a moving screen in a few seconds. Give them one idea at a time.

• Organizers: the event name, the day, the place and one action, such as where to get tickets.
• Sponsors: your logo, a short line and a thank-you to the event.
• Vendors: what you sell and where your booth is.

With Exclusive Use you can run several creatives in a row to tell a story. LED ads are also easy to switch, so the message can change as the day goes on, from gates open soon to on stage tonight to thanks for coming. Video from a past event is worth using if you have it. Read our ad design guide before you build the artwork.

How to get started

Start with three things: the event date, the location and what you want people to do. Then book a call or send us a message. You can also call +1-605-521-6542 during office hours, Monday to Friday, 8:00 AM to 5:00 PM.

Campaign pricing is by quote, with no hidden fees. Rates depend on the type of vehicle, the campaign length, the location and the billboard size. You can rent for a single day, a week or longer. Request the pricing guide for package details.

Our sales team gives you the aspect ratios, file type and other specs for the screens. If you do not have artwork, our designers can create it.