Real Estate Advertising in Sioux Falls on a Billboard Truck
Real estate is local, and so is a billboard truck. It carries a listing, an open house or your name through the same streets your buyers, sellers and renters drive every week. Agents, brokerages, builders and apartment communities can each use it in a different way.
Why a truck fits real estate
A yard sign only reaches people who already drive down that street. A truck takes the same message to busy roads and shopping areas, where people from all over town pass by.
Homes sell on pictures. The truck's three screens show graphics and video, so a front view, a kitchen or a short walk-through can run where a printed sign would show only a name and a phone number.
It serves two different goals. One is the property: a listing, an open house, a new development or an apartment community with units to fill. The other is you. An agent or brokerage that shows up week after week on the shared route is working on name recognition long before a homeowner is ready to call anyone.
How to run it for each kind of campaign
- Agent or brokerage branding: a package on the shared daytime route. It runs 40 hours per week between 41st Street and 57th Street, from Minnesota Avenue to Western Avenue. Branding is a long game, so plan for a longer run.
- Open houses: a 4-hour Exclusive Use block in the area around the home, timed to the open house hours.
- New developments and model homes: 8-hour Exclusive Use blocks on the days your model is staffed, in the area you choose.
- Apartment communities: a route package during lease-up, plus blocks near the property on tour days.
Listings change. Ads can be changed during a campaign, so one booking can carry the listing you have now and the one that comes next.
What to put on the screen
Pick one job for each ad.
- Listing: one strong photo, the neighborhood, and your name and phone number.
- Open house: the words open house, the day, the hours and the street.
- Development: the community name, the home type and where the model is.
- Apartments: now leasing, the property name and one way to book a tour.
- Branding: your face, your name, your brokerage and one line about what you do.
Skip the full listing description. Nobody reads square footage at a stoplight. Make sure every ad carries the brokerage information your license rules and your broker require. With Exclusive Use you can run multiple creatives, which suits a set of photos from one home. Browse the gallery to see the trucks.
How to get started
Decide first whether you are promoting a property or a name. That answer picks the plan. Then gather your photos, your logo, your brokerage's required wording and the dates that matter, such as an open house or a model home opening.
Our sales team gives you the aspect ratios, file type and other specs, and designers are available if you want the ads built for you. Pricing is by quote with no hidden fees. You can rent for a single day, a week or longer, so one open house and a season of branding are both possible.
Book a call, get the pricing guide, or call +1-605-521-6542.
Ways to use the truck
Open house block
Book a 4-hour Exclusive Use block around the neighborhood during your open house hours.
Just listed rotation
Rotate photos of a new listing with your name and number while the listing is fresh.
Just sold follow-up
Change the ad to just sold with your name, so the neighborhood sees how it ended.
Now leasing push
Run the property name, now leasing and a tour contact on the shared route during lease-up.
Model home weekends
Send the truck to the area you choose on days the model is open, with the community name in large type.
Agent name on route
Keep your face, name and brokerage on the shared daytime route so shoppers see you week after week.
Our Comprehensive Service Packages
Pick a package to see how often your ad plays.
Starter Package
- Ad displays approximately once every 4 minutes
- Approximately 563 ad displays per week
- 75 minutes display time per week
Essentials Package
- Ad displays approximately once every 2 minutes
- Approximately 1,125 ad displays per week
- 150 minutes display time per week
VIP Prime Package
- Ad displays approximately once every 1 minute
- Approximately 2,250 ad displays per week
- 300 minutes display time per week
That’s about 9,000 ad displays and 20 hours on screen.
Simple math from the weekly package numbers above. Actual counts vary.
Check out our pricing guide and choose the best package!
Real Estate: common questions
Can I book the truck for just one open house?
Can I change the ad when a listing sells?
Can the truck show video of a home?
Which is better for an agent, the shared route or Exclusive Use?
More answers in the full FAQ.